We will start with a quick overview of the field of Social Psychology.
There are two viewpoints that Social Psychologists use as lenses for examining the world. We can study the way individuals perceive and understand their social environment. Or we can study people in groups and seek to understand behaviors in the context of the social setting. In our OB class,we'll take both perspectives.
Topics to cover on this day include:
On Day 1, we'll also discuss therules of engagement for the class, how we'll use technology, and what the group project will be about.
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The Milgram Study
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Poem about the Dutton and Aron study, called Rope Bridge, by Nan Cohen.
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The famous Solomon Asch Study on Conformity.
Articles and Books:
Personality & Interpersonal Behavior, by Robert F. Bales.
Doris Kearns Goodwin's Team of Rivals (about the Lincoln admistration)
Groupthink, by Irving Janis,.
Emotions Revealed, by Paul Ekman.
Unmasking the Face, by Paul Ekman
Telling Lies, by Paul Ekman.
Links:
Interview with Doris Kearns Goodwin about Lincoln's leadership style.
Click here for a website featuring a collection of articles about the concept of metaphor. Understanding how metaphors work is the key to understanding group process.
Topics include:
Four phase decision-making model:
How Abraham Lincoln changed the world with words
Articles and Books:
Getting Things Done When You are Not in Charge, by Geoff Bellman.
Influence: The Psychology of Persuasion, by Robert Cialdini.
Lincoln at Gettysburg, by Garry Wills.
Lincoln on Leadership, by Donald T. Phillips.
On Becoming a Leader, by Warren Bennis.
Changing Minds: The Art and Science of Changing Our Own and Other People's Minds, by Howard Gardner.
Article and Books
Frames of Mind, by Howard Gardner.
Extraordinary Minds: Portraits of 4 Exceptional Individuals and an Examinination of our Own Extraordinariness, by Howard Gardner
The Accidental Tourist, by Anne Tyler.
Topics:
The history of strategy:
Sun Tzu
Vegetius, Roman historian
The battle of Cannae
Napoleon's campaigns
Frederick the Great
Jomini and Clausewitz
Chancellorsville and Gettysburg
Preparing for D-Day, WWII
Strategy & decision making during the Iraq wars
Strategic Thinking
Competitive AdvantageDefensive Strategy
Positioning theory and Michael Porter
Emergent strategy and Henry Mintzberg
Articles and BooksTopics:
Case Study: Enron
Case Study: Wal-Mart
Counter-intuitive findings about reward systems
Maslow's hierarchy of needs
Infusing work with meaning
Ethical leadership
Articles & Books:
Strategic Pay, by Ed Lawler.
Punished by Rewards, by Alfie Kohn.
Love & Profit, by James A. Autrey
Man's Search for Himself, by Rollo May
Man's Search for Meaning, by Viktor Rrankl
On Becoming a Person, by Carl Rogers
Toward a Psychology of Being, by Abraham Maslow
Certain Trumpets: The Call of Leaders, by Garry Wills.
The Wal-Mart Effect, by Charles Gishman
Topics:
Measuring employee engagement and satisfaction
Customer value analysis
Financial performance metrics
Operational measures
The balanced scorecard
Descriptive statistics
Inferential statistics
Multi-variate statistics
Articles & Books:
Managing Customer Value, by Bradley Gale
The Balanced Scorecard, by Kaplan & Norton
The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment by Robert S. Kaplan and David P. Norton
The developer of a blog called Logic + Emotion recently published the following list of books that influence him, along with the picture above. This tells us a little about what a marketing specialist does and thinks about, and a lot about this particular person. Since "personal branding" will be a theme for us, I will ask you to make a similar stack of books, and show how this relates to your own brand.
From Logic + Emotion
A while back [a friend] asked me if I could share "what's in my bookstack". Well, it's not just books—but here are a few paper products that I reference on a fairegular basis.
Passage To Liberty An well-designed book that reminds me of my heritage and the things that my parents faced as Italian immigrants. It helps me to remember where my roots lie. A Whole New Mind An enlightening piece that reminds me to use all the parts of my brain on a daily basis.
Citizen Marketers One of the most comprehensive books on what the "prosumer" movement is really all about.
No Excuses The story of Kyle Maynard, a boy born with no arms and legs who became a champion Wreslter. A reminder that I have no excuses in life.
Made To Stick One of my favorite reads on how to make ideas memorable.
The Myths of Innovation A great way to look at innovation as a process.
The Brand Gap One of my all time favorites. A must have for anyone looking to bridge the worlds of design and branding.
The Laws of Simplicity An interesting read that lays out how complex simplicity really is.
Color Harmony Something I reference when looking to communicate with color.
IDEO Method Cards A wonderful source of inspiration for the creation or mashing up of different methodologies.
Creative Whack Pack The "Anti IDEO Method Cards", I use this as a counterbalance to IDEO's cards. The Whack Pack is less about methods and more about good old fashioned inspiration.
Topics:
The Adult Learner
Double loop learning
The organizational learning process: Acquire/Create; Catpure/Codify; Disseminate; Apply; Renew
Know-how versus know-that
Codifiable versus non-codifiable knowledge
Articles & Books
The Fifth Discipline, by Peter Senge
Topics:
The role of the Human Resources (HR) organization in the design of organizational systems
Attracting and recruiting people to the organization
Selection and hiring systems
Orientation systems
Training and development systems
Performance management
Career development
Articles & Books
The HR Value Proposition, by Dave Ulrich
Topics:
Interpersonal influence
The flawless consulting process
Consulting skills
Negotiation concepts and skills
Project management
Dealing with difficult people
Books & Articles
Getting Things Done When You're Not in Charge, by Geoffrey Bellman
The Consultant's Calling, by Geoffrey Bellman
Flawless Consulting, by Peter Block
