- The rule of reciprocity
- Commitment and consistency
- Social proof
- Liking
- Authority
- Scarcity
How Abraham Lincoln changed the world with words
Articles and Books:
Getting Things Done When You are Not in Charge, by Geoff Bellman.
Influence: The Psychology of Persuasion, by Robert Cialdini.
Lincoln at Gettysburg, by Garry Wills.
Lincoln on Leadership, by Donald T. Phillips.
On Becoming a Leader, by Warren Bennis.
Changing Minds: The Art and Science of Changing Our Own and Other People's Minds, by Howard Gardner.
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